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Skill index

Every method in this book existed as a working procedure before it was a chapter. Those procedures live in the public ever-just/agentskills repo as SKILL.md files — compact, agent-runnable instructions with the exact commands, model names, and pitfalls. The loop runs one way: a framework proves itself in a real engagement → it's captured as a skill → the skill gets distilled into a chapter here. The skills stay more operational (and sometimes more platform-specific); the chapters carry the reasoning, the evidence, and the failure stories.

Use this index when you want the runnable version of a chapter's method — for yourself or to hand an AI agent. Chapters not listed were built from session digests and project memories rather than a published skill (see the blueprint for the full source inventory).

Start Here

Chapter Source skill(s)
The master checklist web-visibility

Foundations

Chapter Source skill(s)
Measurement and baselines open-source-traffic-analysis · website-techstack-analysis

Google

Chapter Source skill(s)
Google Search Console everjust-website-seo
Sitemaps and robots.txt everjust-website-seo
Structured data (schema.org) local-business-aeo-schema · everjust-website-infra-views
Rich results local-business-aeo-schema
Keyword and SERP strategy homepage-audit · positioning-basics

Bing & Beyond

Chapter Source skill(s)
IndexNow everjust-website-seo

AI Search (GEO/AEO)

Chapter Source skill(s)
GEO fundamentals generative-engine-optimization
Content that gets cited everjust-website-geo-content
AI crawlers and crawlability local-business-aeo-schema
llms.txt — the reality check local-business-aeo-schema
The Ask-AI widget llm-deeplink-widget
Off-site signals generative-engine-optimization
Auditing your AI visibility ai-discoverability-audit

AI Agents

Chapter Source skill(s)
The MCP Registry mcp-server-discoverability · agent-discoverability
OAuth discovery chain mcp-server-discoverability · agent-discoverability
Manifests and DNS-AID agent-discoverability
Tool descriptions that rank mcp-server-discoverability

Local Business

Chapter Source skill(s)
LocalBusiness schema graph local-business-aeo-schema
FAQ schema from visible content local-business-aeo-schema
Reviews — real ones only local-business-aeo-schema · marketing-site-authenticity-audit
Authenticity audits marketing-site-authenticity-audit

Technical

Chapter Source skill(s)
Domains and DNS custom-domain-email-dns-diagnosis · godaddy-api
Email trust (SPF/DKIM/DMARC) custom-domain-email-dns-diagnosis · domain-email-enumeration
Reverse proxies and CMS traps reverse-proxy-cms-indexing · everjust-website-infra-views
Domain migrations everjust-tenant-domain-migration
Rendering, WAFs, and bot challenges local-business-aeo-schema

Case Studies

Chapter Source skill(s)
brogav.com (traffic estimation) open-source-traffic-analysis

Contributing back

Found a better method while doing the work? It goes to the skills repo first — capture it as a SKILL.md (that repo documents its own authoring conventions), then open an issue or PR here to distill it into the matching chapter. Keeping the two in sync is a standing maintenance rule of this book.